This Is About You
Gallup reports that "companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin."
Employees and customer's employees who use a company's system and applications affect the bottom line.
Enterprise user experience - product designers work with business and other technical disciplines to craft systems and applications to shape employees' behavior to effectively and efficiently provide the company's services and fulfill the business' goals.
I am an enterprise user experience designer.